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MAXIMISE YOUR PRESS ADVERTISING RETURN ON INVESTMENT
Review your current client list to determine your actual target market profile DMC Media work with you to analyse your existing client base to determine exactly what basic customer look like. This enable you to move more confidently to Stage 2 STAGE 2 Isolate a target market profile and match against readership profiles of all known publications DMC Media holds a comprehensive dtabase of every publication and publisher in Australia. Our detailed files preovides us with the inforamation to match your customer profile to the publishing readership profiles and therefore find you the best publication in which to advertise. STAGE 3 Negotiate advertising schedules. The DMC Media team is able to negotiate best advertising rates for you based on our mulitple buying strategy. STAGE 4 Design press advertising Your DMC Media team are able tp preapre and designa nd wtrite press advertisement sfor you that are specifically designed to march your predeermine customer profile STAGE 5 Monitor responses Once your advertisement is place we are able to work with you to monitor the responses and refine the message to gain onlgoing improved response.
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