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Brand Recognition Package |
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Brand recognition package
Do you Hoover the carpet or vacuum?
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Pass me a Kleenex or a tissue?
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Put your beverage in a Thermos or a vacuum flask?
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Put your food in an Esky or a cooler?
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This half day seminar will provide you with a clear insight about the importance of creating the right brand, image or perception of your product or service in the marketplace.
Local branding is just as important for a small business as International branding is for the Multinationals so don’t think your business is too small to benefit.
Using real life examples from our seminar participants, we will take you through the necessary steps to enable you to achieve brilliant branding and identify just how to make the most of it.
During the seminar you will discover:
The value of a brand
- Accounting Balance Sheet
Accounting standards now put a value on a brand.
Branding, with Intellectual Property, has moved from being an intangible asset to something that is tangible and valuable (you can borrow money based on the value of your brand)
How much is Cocoa Cola worth?
- How to maximise Customer/client recognition of your brand
When a potential customer thinks of a product or service that you provide, do they then think of your business first?
We will show you how to make this happen
What gives a brand its value?
The value of an entity versus the value of an individual.
If you are missing, do your customers assume that you business is
closed?
What does your brand represent, is it consistent?
Building a brand
- Presenting the right message
Using the right words
Using the right colours
Using the right images
The importance of a logo and tag/descriptor
- Developing your website as your signpost
It is the messenger and merely a signpost
It must be easy to navigate
It must make the message clear
It needs a call to action
You will actually learn how to achieve all this and much more
WHAT YOU RECEIVE:
A face to face session at the completion of which you will have a step by step instruction outlining:
- How to determine exactly what your brand is
- How to keep your brand in the marketplace
- Cost effective ways to improve your brand recognition
- Best advertising media for your business
- Cost effective marketing solutions to promote your brand in the marketplace
ADDITIONAL BENEFITS:
Receive a monthly marketing email newsletter with tips and hints on how to improve your marketing and advertising at low (or no) cost.
DURATION: Half Day
INVESTMENT: $850.00
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