Many companies think the first step in social media is setting up the Facebook page, the Twitter feed, the Instagram account. Before beginning a conversation, be sure to be informed. Listen first; its just good manners.
ü Before beginning your campaign, set up your monitoring dashboard to farm
information on your industry, competitors and marketplace. Netvibes is one suitable framework you could consider. Are you hanging with the right crowd?
ü Ensure you set your preferred audience. This recently added Facebook feature can be found in settings and will help you to connect to your market.
Do you wear the same clothes to every event?
Would you wear the same outfit to every event you attended, regardless of the time of year or t he type of event it was? If you don’t change your clothes, things can get a bit on the nose! Just like your outfits, your cover photo needs to be changed regularly.
ü To maximize Facebook optimisation (FBO), change your cover photo to suit seasons or events that are relevant to your business.
Are you dominating the conversation?
It’s not all about you. No one likes it when one person in the crowd only wants to talk about themselves. Be generous and share content from other sources that are of interest to your customers.
üFor every post about your company, post 3 to 4 that are not.
ü Add value to your shares with comments and information that increases its relevance to your audience.
Are you interesting to talk to?
ü Keep the conversation witty and pithy and make your point without being boring. Which post would you prefer?
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