Introvert or Extravert - Which one are you?
You need social proof to increase subscribers and conversions. However, you need subscribers and conversions to generate social proof. Much like the age-old chicken or the egg mystery, the "Social Proof Paradox" often causes conversion strategies to unravel. The best way to get around this roadblock is.Here are a few ideas we've seen work time and time again:
• FEATURED TWEETS: In an effort to encourage people to trust and share your content, consider including featured tweets from your readers on the main page of your website. This tweet acts as social proof as well as an endorsement of your brand. Serving as a creative way to show off the support of your readers, these tweets will help to assure visitors that they've got their hands on some good stuff.
• SOCIAL SHARING BUTTONS: Social sharing buttons that display a share count on your website serve as an effective opportunity to showcase social proof. When readers land on your web article and find that it's been shared by a ton of people, they may be more inclined to read. The rationale being that if others found it helpful, it must be helpful.
• TESTIMONIALS: If you're not (yet) fortunate enough to boast hundreds of shares or subscribers, you're not out of luck. A trusted referral from an industry influencer will help to increase a reader's confidence in your content and in turn, persuade them to convert. Industry influencers are known to be informative, on top of trends, and reputable, which is why their opinion serves as an excellent piece of support to present when trying to persuade consumer decisions.