Direct Mail Helpful Hints

Specifications for Envelopes

There are specific regulations imposed by Australia Post which will dramatically effect your postage costs if overlooked. Net Response are well versed in these pitfalls and work with their clients from the very beginning to ensure that all necessary criteria is met.

Acceptable Colours

Coloured envelopes are only permitted if they do not impede the scanning processes carried out by Australia Post. Full strength blue, red and orange are typical examples of colours that can cause concern.
Australia Post recommends white envelopes, light tints and half screens are also acceptable.

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Common Envelopes

Small Letters - according to Australia Post - is 130mm x 240mm x 5mm - maximum of 250gms
Takes in the following envelope sizes:
11B - 90mm x 145mm - normally used as a Reply Envelope - not normally able to be used for mechanical inserting
9's - 92mm x 165mm - normally used as a Reply Envelope - not normally able to be used for mechanical inserting
C6 - 114mm x 162mm - not normally able to be used for mechanical inserting
B6 - 125mm x 176mm - not normally able to be used for mechanical inserting
DL - 110mm x 220mm - normally able to be used for mechanical inserting for 1 or a maximum of 2 inserts (*depending on what they are)
DLE - 114mm x 225mm - normally able to be used for mechanical inserting for 2 or a maximum of 3 inserts (*depending on what they are)
DLX or B13 - 120mm x 235mm - normally able to be used for mechanical inserting for a maximum of 5 inserts (*depending on what they are)
Note: DL can only be used as a reply envelope in a DLX outer and then only with a maximum of 2 over inserts

Medium Letters - according to Australia Post - is 180mm x 260mm x 20mm - maximum of 250gms
C5 - 162mm x 229mm - half A4
B5 - 176mm x 250mm

Large Letters - according to Australia Post - is 260mm x 360mm x 20mm - maximum of 500gms
C4 - 229mm x 324mm - flat A4 page
B4 - 250mm x 353mm

Extra Large Size - those articles that fall within the above specifications (Standard & Medium) but weigh over 250gms but less than 500gms

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Window Panel Quality

It is very important that the window face of an envelope is clear, a "foggy" panel can cause problems with Australia Posts scanning equipment.Window panels must not have any black or coloured borders. The envelope itself should have no additional openings other than the flap which must be well secured.

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Australia Post Address Zones

Modern letter sorting equipment relies on well-addressed letters, the use of consistent address formats and the correct use of postcodes to achieve maximum performance and efficiency within the Australia Post system.

These areas indicated MUST be followed at all times.

 

See illustration 1

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Printable Areas

 
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Postage Paid Australia

The Postage Paid imprint must be placed in the top right hand corner of the envelope, postcard or wrapper. The words POSTAGE PAID AUSTRALIA need to be in a rectangular box.

- Maximum 26mm x 40mm
- Minimum 19mm x 25mm

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Postcards

Australia Post processes unenclosed postcards with Small Letter.

- Card Stock Quality

ATTRIBUTE

MINIMUM

MAXIMUM

DENSITY

140gsm

500gsm

THICKNESS

0.18mm

1.5mm

STIFFNESS

30mN

1140mN

POROSITY

25ml/min

1000ml/min

TEARING RESISTANCE

350mN

-

SMOOTHNESS

35ml/min

550ml/min

OPACITY

75%

-

SIZE

90mm x 145mm

120mm x 235mm

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Postcard Colour

The address side of an uneclosed postcard must comply with the same colour specification as an envelope. Australia Post does not accept tinselled or beaded postcards unless they are enclosed in envelopes.

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Printing on Postcards

 

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Advertising Mail Discounts

PRINT POST
PrintPost is a service for authorised periodical publications produced at least twice a year within Australia. 
Publications and any supplements must be: 
• Identical in content and 
• Not be (or contain) a letter 

Minimum lodgement quantity is 100 (50 for delivery office only) 
Eligible size and weight for articles – 260mm x 360mm x 20mm and up to 1kg 

This service is suitable for: 
• Periodical Publications 
• Magazines
• Newspapers 
• Catalogues 

A PrintPost number must be obtained from Australia Post in advance of the mailing and the address sheet must feature: 
• Publishers return address 
• Postage Paid Imprint 
• PrintPost Permit Number 
• Correctly structured name and address

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Charity Mail

A new discount level has been introduced following the decision to phase out Advertising Mail Discounts to aid charities with their postage costs.

Charity Mail Discounts are available to those organisations which:
* have been endorsed as income tax exempt charitable institutions or trust funds for charitable purposes, by the Australian Taxation Office, under subdivision 50B of the Income Tax Assessment Act 1997; and
* have PreSorted their Small Letter mail.
Discount applies to lodgements of 300 or more of barcoded Small Letters only.
Lodgement requires a Manifest of the mailing along with the normal PreSort Letters lodgement Document

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ProSort Letter Service

The PreSort Letter service is available to customers who lodge 300 or more letters of the same size category and weight step. The service offers reduced postal charges to customers who:
* barcode and sort their mail into trays according to the Barcode Sort Plan (BSP) prior to lodgement
* certify the use of current Address Matching Approval System (AMAS) software including the latest version of the Postal Address File (PAF)
* address mail in accordance with Australia Post's correct addressing standards
* prepare mail to comply with all other mailing conditions
Lodgement requires a Manifest of the mailing along with the normal PreSort Letters lodgement Document

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Laser Specifications

To ensure that your stationery is compatible with the high speed laser printers please observe the following outline:

PAPER: Long Grain

Packet wrapped

PAPER STORAGE: Should be stored at room temperature of 20 — 23ºC
Humidity 50 — 55% relative humidity

INK SPECIFICATIONS: Use only Laser Safe inks
Avoid Pantone PMS Reflex Blue, Rhodamine Violets, purples and Benzondine Yellow
Colours should be light fast to 6-8 on the blue wool scale

HEAT RESISTANT
NOT UV
NOT RUBBER BASED
Select inks so that they will be used at FULL strength, no tinting medium, dryers, thinners, or additives other than those that have been especially formatted to go with the specific brand of laser ink.

Ink should be High Rate Oxidation inks free from solvents and petrochemicals.

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