Tips for Successful Direct Mail Campaigns
Tips for direct mail
A reliable, accurately defined mailing list and quality mail advertising will improve the rates of response to your direct mail. Choose a direct mail list that matches your target customers. You can buy lists of addresses in the postcodes you want to send direct mail to, or lists of customers who have opted-in to receive offers from third parties. Find out about Australia Post's direct mail services.
Don't cut corners on the design. If possible engage a professional designer and brief them to design your direct mail material for impact - and for your particular target audience. Keep your messages sharp and brief with the help of a professional copywriter.
Promotional incentives such as discounts improve response rates - but make sure you have the budget to deliver on your offers.
Follow-up with a second direct mail or other direct marketing tactic if your budget allows, returning your customers' attention to your products and services.
Know your responsibilities. Before undertaking any direct marketing you must understand the legislation on collecting and holding personal information. Direct mail campaigns are often responsible for holding information records that are protected by privacy rights regulations.
The Australian Privacy Principles (APP) on the Australian Government's privacy website explain how businesses should collect, use, secure and disclose information about individuals.