Making concrete sexy? Easy.

Concrete testing is an exact science and is of vital importance in the commercial building industry. This client’s target market was small but exact. We needed to reach them with a specific message that resonated with their unique sets of industry challenges. Firstly, we needed to understand exactly what those challenges were, extensive research was undertaken prior to a single creative stroke. Understanding our client’s clients is one of the most important steps we undertake.

  • Industry research
  • Competitor analysis
  • Website
  • Trade show stand