How we gave thousands of people free coffee

MAP Coffee make fabulous coffee but they wanted more. They wanted to tackle the “big boys” in the hardware sector of the capsule coffee maker market. Launching their own series of coffee makers, they needed a campaign to give them a competitive edge, plus build a database for ongoing communication and repeat sales of coffee.
We created a complete end-to-end campaign where all purchasers received free coffee delivered to their door and ongoing supply. The campaign required cut through point of sale material and strong delivery points.

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